The City of Literature Trust is running a library campaign calling library lovers and users all over Edinburgh to get a card, sign up a friend, make the most of what’s on offer, and get vocal about how great libraries are.
On Monday 26 June 2017, the City of Literature Trust’s ‘Make It Count’ Library campaign will kick-off – spanning a four week period that will delve deep into the heart of Edinburgh’s libraries by featuring stories, images and conversations between librarians and writers – ending with the Trust’s pledge to take the words and support received to Edinburgh’s Councillors at the City Chambers.
Inspired by the support and enthusiasm generated by the Libraries Matter campaign run by CILIP in Scotland, the Trust was keen to carry this sentiment forward; to harness the overwhelming support and passion for Edinburgh’s local libraries and channel this into creating a tangible and noticeable drive in numbers across library services.
Edinburgh-based author Ron Butlin told the Trust:
“I find libraries even more important than ever. Being able to browse real shelves rather than merely relying on Google is a much more fruitful way of doing research, and library staff are just about the most knowledgeable people I have ever met. Libraries are the enlightened custodians of our culture…we are so very lucky to have public libraries to keep us in touch with the closest we can come to reasonable truth. Long live libraries!”
So, what are we asking library lovers to do? Just three simple things:
Get a Card – sign-up to their local library and tag #MakeItCount
Get a Book – borrow a book, ebook, CD, or DVD and share it
Get a Friend – tell friends, family and colleagues about the fantastic offers on in local libraries
As this campaign is all about the collective effort of Edinburgh’s library lovers and users, the Trust is also reaching out to organisations in the city – literary or otherwise – to get them involved by asking them to spread the message around colleagues and friends, share images online featuring library cards and library books using #MakeItCount and #LibrariesMatter, as well as starting conversations in day-to-day life about visiting and using libraries.
The campaign will run over a period of four weeks, from the 26 Jun until the 24 July, with the first three weeks being specifically targeted towards generating online engagement and conversation via social media and the campaign page on the Trust’s website: cityofliterature.com/makeitcount, when it goes live. The Trust will work with librarians, library advisors, and writers to promote the importance of Edinburgh’s libraries as not only reading spaces, but places to work, learn, and socialise.
Ali Bowden, Director of the City of Literature Trust, says: “Libraries are the beating heart of our City of Literature. They are a haven for words that inspire and entertain; places of possibility and discovery that foster a love of literature, strengthening the very foundations of our society. We know that in order to keep them open, funded, and operating as the fantastic spaces that they already are, we need to be seen to be using them.”
NOTES TO EDITORS
City of Literature Trust
The Edinburgh UNESCO City of Literature Trust is the development agency for Edinburgh as a UNESCO City of Literature. It works to bring literature to the streets of Edinburgh, involving people in the city’s literary life, bringing organisations to work together collaboratively for greater impact, and sharing Edinburgh’s literary story with the world.
UNESCO City of Literature Designation
In 2004 Edinburgh was designated the world’s first UNESCO City of Literature, a permanent title celebrating Edinburgh’s status as a literary capital and pioneer in the UNESCO creative cities network, which now has 116 member cities in seven creative artforms. The concept of a City of Literature was devised in Edinburgh by the Trust’s founding members.
CILIP in Scotland
CILIPS is the leading professional body for librarians, information specialists and knowledge managers. Founded in 1908 (formerly Scottish Library Association), the organisation funds its own office in Glasgow, is registered as a Scottish Charitable Incorporated Organisation and is responsible for all policy, financial and operational matters relating to its internal affairs and for those professional matters solely affecting the operation, development and promotion of library and information services in Scotland.
Run by CILIPS in the lead up to the local government elections, the Libraries Matter campaign sought to influence candidates standing in local government elections by calling on those working in libraries to get involved in advocating the benefits they deliver. They asked candidates to pledge that, if elected, they would:
- Support public libraries and the vital contribution they make to community cohesion, social and economic wellbeing, digital skills and literacy.
- Support professionally staffed school libraries and recognise their value to education and the raising attainment agenda.
For further information please contact:
Rebecca Raeburn, Communications Assistant, City of Literature Trust
firstname.lastname@example.org or 07966 847580