Training: International Market Development – 23 Nov 2017
WHAT: An overview on International Market Development, which is available to members of Literature Alliance Scotland only.
This 60-minute session will serve as an introduction to the four pillars of marketing and how to adjust them for an international audience.
It will also include an overview of
- customer profiling
- identifying your target market
- identifying the key drivers in the international marketplace
There will be time for questions at the end.
WHEN: Thursday 23 November from 2.30-4pm.
2.30pm – Refreshments and informal networking
3.00pm – Training session
4.00pm – Close
WHERE: Board Room, Creative Scotland, Waverley Gate, 2-4 Waterloo Place, Edinburgh EH1 3EG.
KT Finegan is based in Glasgow and is a specialist in international business development, having spent over 20 years working with organisations on research, strategic market entry and product enhancement for international markets. She is a business consultant and coach, lectures on international marketing, and teaches writing development.