A collective voice for literature and languages in Scotland

Training: International Market Development – 23 Nov 2017

WHAT: An overview on International Market Development, which is available to members of Literature Alliance Scotland only.

This 60-minute session will serve as an introduction to the four pillars of marketing and how to adjust them for an international audience.

It will also include an overview of

  • customer profiling
  • identifying your target market
  • identifying the key drivers in the international marketplace

There will be time for questions at the end.


WHEN: Thursday 23 November from 2.30-4pm.

2.30pm – Refreshments and informal networking

3.00pm – Training session

4.00pm – Close


WHERE: Board Room, Creative Scotland, Waverley Gate, 2-4 Waterloo Place, Edinburgh EH1 3EG.




KT Finegan is based in Glasgow and is a specialist in international business development, having spent over 20 years working with organisations on research, strategic market entry and product enhancement for international markets. She is a business consultant and coach, lectures on international marketing, and teaches writing development.







REGISTER: https://www.eventbrite.com/e/las-training-international-market-development-tickets-39082445647