A collective voice for literature and languages in Scotland

Training: Reaching out/ Holding on – 12 June 2019

Join us for this interactive training session on knowing and building your audiences with trainer Vanessa Rawlings-Jackson.

About the session 

Get to know your audiences and participants, discover the tools that can help and learn how you can build relationships and loyalty to retain audiences and participants.

WHEN: Wed 12 June 2019 10.30am – 1pm

WHERE: Saltire Society, 9 Fountain Close, 22 High Street, Edinburgh EH1 1TF


LAS Members / Network Associates – FREE

Non-members – £10

REGISTER now to secure your place


10.30amArrival / refreshments
10.45amWelcome & introductions
11amKnowing your audience
11.30amBreakout: Who and what do we know
11.55amGetting to know you
12.25pmBreakout: Who do we want to get to know and why
12.50pmUseful tools & Questions

REGISTER now to secure your place

TRAINER: Vanessa Rawlings-Jackson

Vanessa is Executive Director of Cultivate, the cultural organisational development agency and a freelance consultant. She began her career in the arts as the first General Manager at Perth Theatre and went on to hold key marketing and audience development roles as Communications and Marketing Director and managerial consultant to major UK companies including Traverse Theatre Edinburgh, Birmingham Rep, Nottingham Playhouse and Leicester Haymarket.

She worked with Arts Council England specialising in marketing and audience development and business planning for major capital projects. During this period she gained experience in a wide range of art forms and undertook business and organisational consultancy work for an extensive range of cultural organisations throughout the UK and abroad as well as for the Arts Councils of England and Wales.

Vanessa specialises in governance, business planning and implementation, advocacy and developing skills and strategies for marketing, audience development fundraising and philanthropy. She has developed a range of toolkits, templates and training workshops on Governance Business Planning, Marketing and Audience Development. Her publications include  “Subscription- What Now” following research in the USA and UK. She has facilitated and created events and conferences on audience development, philanthropy and managed a range of training programmes for Cultivate, Arts Council England and Arts Council Wales.