Training: Reaching out/ Holding on – 12 June 2019
Join us for this interactive training session on knowing and building your audiences with trainer Vanessa Rawlings-Jackson.
About the session
Get to know your audiences and participants, discover the tools that can help and learn how you can build relationships and loyalty to retain audiences and participants.
WHEN: Wed 12 June 2019 10.30am – 1pm
WHERE: Saltire Society, 9 Fountain Close, 22 High Street, Edinburgh EH1 1TF
LAS Members / Network Associates – FREE
Non-members – £10
|10.30am||Arrival / refreshments|
|10.45am||Welcome & introductions|
|11am||Knowing your audience|
|11.30am||Breakout: Who and what do we know|
|11.55am||Getting to know you|
|12.25pm||Breakout: Who do we want to get to know and why|
|12.50pm||Useful tools & Questions|
TRAINER: Vanessa Rawlings-Jackson
Vanessa is Executive Director of Cultivate, the cultural organisational development agency and a freelance consultant. She began her career in the arts as the first General Manager at Perth Theatre and went on to hold key marketing and audience development roles as Communications and Marketing Director and managerial consultant to major UK companies including Traverse Theatre Edinburgh, Birmingham Rep, Nottingham Playhouse and Leicester Haymarket.
She worked with Arts Council England specialising in marketing and audience development and business planning for major capital projects. During this period she gained experience in a wide range of art forms and undertook business and organisational consultancy work for an extensive range of cultural organisations throughout the UK and abroad as well as for the Arts Councils of England and Wales.
Vanessa specialises in governance, business planning and implementation, advocacy and developing skills and strategies for marketing, audience development fundraising and philanthropy. She has developed a range of toolkits, templates and training workshops on Governance Business Planning, Marketing and Audience Development. Her publications include “Subscription- What Now” following research in the USA and UK. She has facilitated and created events and conferences on audience development, philanthropy and managed a range of training programmes for Cultivate, Arts Council England and Arts Council Wales.