A collective voice for literature and languages in Scotland

Year of Stories 2022

We’ve collated the key information you need to know to get involved with the Year of Stories in 2022.

The Themed Year will spotlight, celebrate and promote the wealth of stories inspired by, written, or created in Scotland. From icons of literature to local tales, the year aims to encourage locals and visitors to experience a diversity of voices, take part in events and explore the places, people and cultures connected to all forms of our stories, past and present.

Stories reflect who we are and shape how others see us. 2022 gives us the opportunity to work in partnership to further harness this powerful means to engage and inspire locals and visitors to discover, celebrate and share their own stories of Scotland.

The five key themes of Year of Stories 2022 are:

  • Iconic Stories and Storytellers
  • New Stories
  • Scotland’s People and Places
  • Local Tales and Legends
  • Inspired by Nature.

Scotland’s Year of Stories 2022 will begin on 1 Jan 2022 and run until 31 Dec 2022. Join the conversation using #YS2022 and #TalesOfScotland

Contents

1. Funding opportunities

2. Promotional opportunities (incl. launch, promotional and industry partner videos)

3. Marketing Toolkit

4. LAS Member events for YS2022

1. Funding opportunities

Open Events Fund for signature events – A total fund value of £600,000 has been made available for eligible events planned to take place across 2022 with individual grants of between £15,000 – £60,000 offered. The deadline for all applications was 5pm on Thu 12 Aug 2021.

COMMUNITY STORIES FUND
A total fund value of £300,000 is available for eligible events planned to take place across 2022. Organisers may apply for individual grants of between £500 – £5,000. The fund is being delivered in partnership between VisitScotland and Museums Galleries Scotland (MGS) with support from National Lottery Heritage Fund.

Round 2 funding is now open for activity taking place in the second half of 2022 from 24 Jan 2022 with a deadline for applications to be submitted by 5pm on 18 Mar 2022. Applicants will be notified of decisions by 29 Apr 2022.

Following awards made from the first round of funding, there is particular interest in seeing the following types of application in order to balance the overall programme:

  • Activity taking place in Clackmannanshire, East Ayrshire, East Dunbartonshire, Inverclyde, North Ayrshire or West Lothian.
  • Events that focus on the theme of iconic stories and storytellers
  • Projects that represent a diversity of voices, including those from multicultural, disabled or LGBTQ+ communities
  • Projects that showcase Intangible Cultural Heritage practices.

WATCH the recording of our Community Stories Fund Q&A session with Emma Boa EventScotland’s Themed Years Events Manager and Sue Washington, Grants Officer at Museum Galleries Scotland held in Sep 2021.

 

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2. Promotional opportunities

THEMED YEARS PARTNER EVENTS PROGRAMME
The Year of Stories 2022 Partner Events Programme is open to events taking place between 1 Jan and 31 Dec 2022. It is open for applications NOW! 

Why sign up?

It’s completely FREE – This free opportunity will align your event with the year and benefit from associated promotional activity.

Listing on VisitScotland.com – You’ll benefit from an event listing on VisitScotland.com, the global website which attracts over 22 million visitors per year.

Even more opportunities – Partner events have the potential to be included in the wider Themed Years promotional activity, which ranges from social media tweets to media updates and content blogs.

Reach new audiences – Becoming part of the Themed Years collaboration can help your event, tour or campaign attract more attention.

Check your eligibility and sign up: https://www.visitscotland.org/events/promotion/themed-year-partner-programme

 

WATCH: YEAR OF STORIES PROGRAMME LAUNCH
The Year of Stories 2022 programme of events was revealed in the premiere of a launch film on Tue 14 Dec at 11am on VisitScotland’s Connect YouTube channel. It features an introduction from Malcolm Roughead, Chief Executive of VisitScotland, a contribution from Jenny Gilruth, Minister for Culture, Europe and International Development, a brief review of the funded events programme by Marie Christie, a contribution from Scotland’s Makar Kathleen Jamie and an unveiling of the promotional video for next year, starting at 19m17s.

WATCH the promotional film (English):

WATCH the promotional film (Gaelic)

READ on to find out more about what the Year of Stories has in store:

 

WATCH: YS2022 PARTNER VIDEO
Hear from partners – including our own Co-Vice Chair Ali Bowden – who are taking advantage of Scotland’s Year of Stories platform, find out about the benefits of being involved in a Themed Year and get ideas for how you can get involved during 2022.

 

SCOTLAND HOUR ON TWITTER – YEAR OF STORIES AND BURNS

#ScotlandHour is the Scottish tourism twitter chat that takes place monthly on the last Wednesday from 9-10 pm Scotland-time. The first chat of the year will be on Wed 26 Jan 2022 – Year of Stories and Burns. Join the conversation using #ScotlandHour, #YS2022, #TalesofScotland and #CelebrateBurnsNight

 

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3. YS2022 Marketing Toolkit

Featuring an industry guide, FAQs and the Year of Stories 2022 logos in English and in Gaelic, the Marketing Toolkit aims to help businesses and organisations maximise the Year of Stories’ opportunity.

 Hashtags

#YS2022 – for the industry

#TalesofScotland – for consumer facing

WATCH: Industry Webinar
This webinar was held on Thu 9 Sept 2021 and includes a number of VisitScotland speakers on how to get involved in the Themed Year, funding opportunities, how to make the most of Scotland’s powerful film and literary connections, as well as key takeaways from the Year of Stories 2022 Insights Paper.

VisitScotland Digital Media Library
Whether it’s the city streets and rural hideaways where some of Scotland’s most famous novels are set, or the dramatic settings that act as backdrops to classic films and TV series, images of Scotland can really help to tell a story. VisitScotland has a specially curated collection of free images for use across your own channels to inspire visitors. Simply register to access them.

 

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4. LAS Member activity

Summer (May-September) 

 

Look out for ‘Shaping Scotland’s Stories’, a Spring/Summer catalogue of Scotland’s publishers for #YS2022, created by Publishing Scotland.

You’ll find the catalogue at every Scottish bookshop, library and VisitScotland iCentre, as well as key Historic Environment Scotland properties along with bookmarks and table toppers.

You can also view the catalogue online here.

 

Have a look at Publishing Scotland’s webpages which shine a light on Scotland’s fabulous creators, including book recommendations, publisher spotlights and author interviews –  https://www.publishingscotland.org/what-we-do/year-of-stories/.

Publishing Scotland-sponsored events with book festivals:

19 Feb – Paisley Book Festival: Shaping Scotland’s Stories from inspiration to publication

24 Feb – Granite Noir: Year of Scotland’s Stories 

10 Mar – StAnza: Andres Ordorica + Rachel Plummer in Conversation

13 Mar – StAnza: Publishing Scotland Showcase

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The world-renowned Edinburgh International Book Festival presents Scotland’s Stories Now – proving everyone has a story to tell with tales gathered from across the country and then shared at the flagship event. EIBF is looking for stories inspired by the prompt ‘On this day’ from all genres. Has something happened to you today that would make a beautiful poem? Has a character been rattling around your brain and today’s the day you’ll pen their tale? Whatever comes to mind when you hear ‘On this day’ can be the starting point for your story! The deadline is Sun 3 Apr.

MAY 2022

Keep the Heid and Read – Wed 11 May 2022

This national reading moment will take place on Wednesday 11 May, during Mental Health Week 2022. Readers of all ages and abilities are encouraged to pledge to read for just six minutes on 11 May – and they can read anything, from books and magazines to comics, graphic novels and blogs.

An online totaliser to count the overall reading time pledged by the nation will be launched in April where both individuals and groups such as schools can sign up to get involved. People can also follow the progress of Keep the Heid and Read using #keeptheheid on social media.

The reading campaign is led by the Scottish Library and Information Council (SLIC) in partnership with the Mental Health Foundation, the Scottish Association for Mental Health (SAMH) and Scotland’s 32 public library services.

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Young Writers, Young Voices – A Celebration of Scottish Youth Writing
Wed 25 May, 6-8pm, free, The Pleasance One (60 Pleasance, Edinburgh EH8 9TJ)
The Super Power Agency is pleased to present a fun-filled evening featuring the writing of young Scottish writers, aged 8 – 18 that take part in our in-school writing workshops. Since 2016, we have been working with young people, from Edinburgh, in partnership with their schools and teachers to support them with their writing and publishing books from their work. Authors, comedians, actors and artists will help us showcase our participants’ amazing work which is bursting with creativity. There will be readings, short films and guest appearances from a famous face or two. Join us at this Year of Stories event for an evening showcasing the work of our young Scottish authors.

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The Wigtown Book Festival in Scotland’s National Book Town will present two new commissions, Into the Nicht, an immersive Dark Skies tour, and Walter in Wonderland, a whirlwind theatrical tour through the history of the nation’s literature.

 

Autumn and Winter:

Scotland’s Stories – Community Campfires, led by Scottish Book Trust will take place across the country, engaging with communities and showcasing people’s tales from their own lives – featuring Luke Winter’s Story Wagon and culminating at Book Week Scotland in November.

 

Events across the year:

The Scottish Storytelling Centre & Edinburgh UNESCO City of Literature Trust present Figures of Speech with prominent and emerging figures responding to our iconic stories and imagining them afresh, sparking new dialogues and directions.

Publishing Scotland are partnering with festivals and organisations across the country for their Shaping Scotland’s Stories series of events, promising to both showcase the publishers and authors in Scotland and offer a peek behind the scenes into the publishing process. The events programme will sit alongside rolling online content year-round. If you’d like to get involved or pitch an idea, please contact heather.mcdaid@publishingscotland.org