A collective voice for literature and languages in Scotland

Year of Stories 2022

We’ve collated the key information you need to know to get involved with the Year of Stories in 2022.

The Themed Year will spotlight, celebrate and promote the wealth of stories inspired by, written, or created in Scotland. From icons of literature to local tales, the year aims to encourage locals and visitors to experience a diversity of voices, take part in events and explore the places, people and cultures connected to all forms of our stories, past and present.

Stories reflect who we are and shape how others see us. 2022 gives us the opportunity to work in partnership to further harness this powerful means to engage and inspire locals and visitors to discover, celebrate and share their own stories of Scotland.

Contents

1. Funding opportunities

2. Promotional opportunities

3. Marketing Toolkit

4. LAS Member events for YS2022

1. Funding opportunities

Open Events Fund for signature events – A total fund value of £600,000 has been made available for eligible events planned to take place across 2022 with individual grants of between £15,000 – £60,000 offered. The deadline for all applications was 5pm on Thu 12 Aug 2021.

A programme launch of the funded events programme for Year of Stories 2022 will take place on Tue 14 Dec 2021 at 11am on VisitScotland Connect – YouTube

COMMUNITY STORIES FUND
A total fund value of £300,000 is available for eligible events planned to take place across 2022. Organisers may apply for individual grants of between £500 – £5,000. The deadline for applications for the first round of funding was 5pm on 1 Oct 2021. Applicants will be notified of decisions by 12 Nov 2021.

A second funding round will open for activity taking place in the second half of 2022 from 24 Jan 2022 with a deadline for applications to be submitted by 5pm on 18 Mar 2022. Applicants will be notified of decisions by 29 Apr 2022.

WATCH the recording of our Community Stories Fund Q&A session with Emma Boa EventScotland’s Themed Years Events Manager and Sue Washington, Grants Officer at Museum Galleries Scotland held in Sep 2021.

 

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2. Promotional opportunities

THEMED YEARS PARTNER EVENTS PROGRAMME
The Year of Stories 2022 Partner Events Programme is open to events taking place between 1 Jan and 31 Dec 2022. It is open for applications NOW! 

Why sign up?

It’s completely FREE – This free opportunity will align your event with the year and benefit from associated promotional activity.

Listing on VisitScotland.com – You’ll benefit from an event listing on VisitScotland.com, the global website which attracts over 22 million visitors per year.

Even more opportunities – Partner events have the potential to be included in the wider Themed Years promotional activity, which ranges from social media tweets to media updates and content blogs.

Reach new audiences – Becoming part of the Themed Years collaboration can help your event, tour or campaign attract more attention.

Check your eligibility and sign up: https://www.visitscotland.org/events/promotion/themed-year-partner-programme

 

YEAR OF STORIES EVENTS PROGRAMME LAUNCH
On Tuesday 14th December at 11am, the Year of Stories events programme will be launched on VisitScotland Connect – YouTube

 

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3. YS2022 Marketing Toolkit

Featuring an industry guide, FAQs and the Year of Stories 2022 logos in English and in Gaelic, the Marketing Toolkit aims to help businesses and organisations maximise the Year of Stories’ opportunity.

 Hashtags

#YS2022 – for the industry

#TalesofScotland – for consumer facing

WATCH: Industry Webinar
This webinar was held on Thu 9 Sept 2021 and includes a number of VisitScotland speakers on how to get involved in the Themed Year, funding opportunities, how to make the most of Scotland’s powerful film and literary connections, as well as key takeaways from the Year of Stories 2022 Insights Paper.

VisitScotland Digital Media Library
Whether it’s the city streets and rural hideaways where some of Scotland’s most famous novels are set, or the dramatic settings that act as backdrops to classic films and TV series, images of Scotland can really help to tell a story. VisitScotland has a specially curated collection of free images for use across your own channels to inspire visitors. Simply register to access them.

 

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4. LAS Member events

Information coming soon